Post by account_disabled on Feb 24, 2024 13:57:39 GMT 10
As a rule, in companies, a UX copywriter performs the following tasks: writes texts for interface, web page, application; conducts A/B testing of content; establishes the company's editorial policy; participates in audience research to understand behavioral psychology; analyzes the effectiveness of the text; . At the very beginning of work on the project, the UX copywriter is involved in the process of developing the "tone of voice" - the company's own style of communication with customers. This is needed to differentiate from competitors, convey product value and gain trust.
How to work with micro texts One of the difficulties Taiyuan Mobile Number List of a UX copywriter is the ability to work with microtexts - to write as briefly as possible without losing meaning. For example, a menu item that describes the functionality of the program should consist of 2-3 words. A UX writer constantly has to fit sentences into the limited space of the interface. It can take several hours to compose one sentence, and that's normal. Writing to be understood UX text should be understandable to everyone who visits the site: a housewife, an engineer, a plumber. When writing, avoid complicated terms and jargon that only company employees know. Creativity and original thinking in UX texts are more of a disadvantage because they can confuse the user.
Frequent use of synonyms in the interface is acceptable. For UX texts, replace abstract expressions with more concrete ones. Write briefly There is no need to waste the user's time reading long texts with redundant or obvious information. Moreover, most people do not read the text word by word, but scan it. Do not use complex sentences with many conjunctions that hinder the reading process. Do not go into the technical details of the system design. Write in the same style All interface text should be consistent with the "brand voice," which includes a database of common terms, corporate jargon, humor, content style, image format, and more.
How to work with micro texts One of the difficulties Taiyuan Mobile Number List of a UX copywriter is the ability to work with microtexts - to write as briefly as possible without losing meaning. For example, a menu item that describes the functionality of the program should consist of 2-3 words. A UX writer constantly has to fit sentences into the limited space of the interface. It can take several hours to compose one sentence, and that's normal. Writing to be understood UX text should be understandable to everyone who visits the site: a housewife, an engineer, a plumber. When writing, avoid complicated terms and jargon that only company employees know. Creativity and original thinking in UX texts are more of a disadvantage because they can confuse the user.
Frequent use of synonyms in the interface is acceptable. For UX texts, replace abstract expressions with more concrete ones. Write briefly There is no need to waste the user's time reading long texts with redundant or obvious information. Moreover, most people do not read the text word by word, but scan it. Do not use complex sentences with many conjunctions that hinder the reading process. Do not go into the technical details of the system design. Write in the same style All interface text should be consistent with the "brand voice," which includes a database of common terms, corporate jargon, humor, content style, image format, and more.